Cole Chisholm, associate athletic director and chief revenue officer for athletics at Wichita State, joins the podcast to discuss changes to season tickets and revenue sharing. He explains how tax-deductible donations to SASO, We Fight for Wichita and The Shocker Way fit into the picture. We talk about lower prices for men’s basketball and changes to parking. Chisholm explains why WSU is adding online sales for season tickets and new benefits for season-ticket holders.