Kevin Saal joins the podcast to talk about one of the biggest topics in college athletics – name, image and likeness. He discusses the specifics on how the policy works and how Wichita State is navigating the new environment. He describes how fans can get involved with Shockers of all sports through Armchair Strategies Collective, Opendorse Marketplace and direct connections. We talk about Shockers such as softball’s Sydney McKinney as an example of how NIL can work and the business and branding lessons student-athletes can learn.