James P. Schwartz Lecture Series: Tony Bartel

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Head of GameStop, Tony Bartel, talks about his life, his business, and the future of the gaming industry.

On Wednesday, November 3, Wichita State University and the W. Frank Barton School of Business welcomed alumnus Tony D. Bartel to the 2010 installment of the James P. Schwartz Memorial Lecture Series. Mr. Bartel’s presentation, “Navigating the Rapids,” explained the business model that has made GameStop the largest and fastest-growing video game retailer in the world while providing insight into the company’s strategy to lead the industry into the ever-changing digital era.

Tony Bartel is President of GameStop. He was the Executive Vice President of Merchandising and Marketing from March 2007 until June 2010. Prior to that, he was the Senior Vice President of International Finance, a role he held since joining GameStop in 2005. Prior to GameStop, Bartel was Chief Administrative Officer for NCH Corporation from 2003 to 2005. From 1989 to 2003, he held various positions with PepsiCo and Yum Brands, Inc., including operational finance, strategic planning, controller and eventually Chief Financial Officer of Pizza Hut. Prior to 1989, Bartel held various positions with KPMG Peat Marwick.